PXLCAT's recent collaboration with The Royals on the "Public Diagnosis" campaign for The Brain Cancer Centre has garnered attention from prestigious industry publications: Campaign Brief, AdNews, and Mumbrella. This campaign, aimed at raising awareness about brain cancer, highlights the urgent need for research and funding to combat one of Australia's deadliest cancers.
Directed by Hossein Khodabandehloo, this video features Amy Stephenson' whose son Lachie was diagnosed with diffuse midline glioma at 19.
“The tears were streaking out of my eyes,” Amy recalls. “My world had just been torn apart.” Lachie’s response, “Jeez Mum, we could swim out of here in your tears.”
Amy is making Lachie’s private diagnosis story public to help raise awareness of brain cancer and the urgent need for more research funding.
Head to https://lnkd.in/gsjykwQs to watch the piece in full.
A huge thanks to the families who bravely shared their stories, to The Royals for making this campaign happen in the first place, and to each individual listed below for selflessly donating their blood, sweat and tears to bring this campaign to life.
We are incredibly proud to be a part of this campaign and to contribute our expertise to such an important cause. To support The Brain Cancer Centre and learn more about how you can help, please visit www.thebraincancercentre.org.au. Together, we can make a difference in the fight against brain cancer.
Agency:
The Royals
Production Partners:
TVC Credits
Production Company: PXLCAT
Director: Hossein Khodabandehloo bin Abolfazl
Executive Producer: Joel Fenton
DOP: Rudi Siira
1st AC: Ari Gillespie
Gaffer: Fluid productions
Editor & Colourist: Marco Cornelius
Mixing Engineer: Ben Anthony
Photographer: Otto Crosby
Studio: Lithium Studios
Short Film, 90” and 60” Credits
Production Company: FINCH
Director: Michael Hili
Executive Producer: Loren Bradley
Producer: Bryce Lintern
Casting: Peta Einberg
DP: Sean Ryan
Production Designer: Charles Davis
Art Director: Sam Lukins
Editor: Delaney Murphy
Colourist: Alina Bermingham
Post Production: Atticus
Sound Production & Composition: Kiah Gossner (Cover: Kylie Minogue - Can’t get you out of my head)
Website:
Design & UX: Oliver Grace
Development: dnpg.com
Video Animation: Soma Studios
Media agency:
Hatched
QMS Media